An interesting article titled “Health food stores offer healthy choices but bad information,” written by Monica Reinagel, M.S., LD/N for Nutrition Data sparked an idea of how consumers are receiving important information about the dietary supplement they purchase. In addition to that idea, how the industry is delivering this information within the laws and regulations set forth by the Food and Drug Administration (FDA) is just as important as what is coming out on the receiving end.
What or who can be the mainstream voice of the dietary supplement industry. Imagine, a major figure supporting an industry of standard and alternative ways to live a healthy life. Celebrities and other public figures promote tons of goods and services everyday, including supplements often used for weight loss. The information delivery through creative marketing may be just the element to do the job.
