The recent ruling by the U.S. District Court in Wilmington, Del of the Home Shopping Network’s (HSN) vitamin marketer Andrew Lessman has provided another lesson in how far marketers and bloggers can go with advertisements and blogging for their audiences. Lessman criticism of his competitor QVC seems to enforce the idea that if you can provide solid and truthful information to your audience, you can be protected under the governing laws. When it comes to professional criticism or journalistic integrity, if you will, too many grey areas are prevalent therefore making it difficult for both sides to get the word out to their consumers about the functionalism and effectiveness of their products.
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